Karabo Jhamba

I am always thinking about behaviour… drives me a little mad sometimes!  In my previous article, I explored the idea that we already had the tools to influence behaviour at scale. Retail has mastered it. The question I keep coming back to is what happens when we take those same tools and apply them beyond profit. Because if we are honest, the way we drive consumption today is not sustainable. Not for people, not for systems, and ...

I was at the beach the other day, watching people surf and swim early in the morning and wishing I could do something as cool as that every day instead of going to sit in front of my laptop all day and sometimes half the night. Don’t get me wrong, I love my job and I love what I do, but, I also have days of ‘surely there has to be more to life than this!’. My career choices were limited when I was young. Not because there were no options, ...

I read an article the other day on LinkedIn. It went ‘viral’! Viral in that it got a lot of people talking. A lot of people sharing it. The article was not well researched, but, it touched a few people’s hearts… so it was shared over and over again…  Let me rephrase, I started reading the article. The inaccuracies made me stop even before I reached halfway point. The author started off telling us about his experiences, then added his ...

You know the song, right? You should, but it’s okay if you don’t. It’s Beyoncé’s “Pretty Hurts”—a haunting anthem about the lengths we go to in the name of beauty. The video shows a beauty pageant contestant breaking under the pressure—pills, starvation, forced smiles, and the relentless chase for perfection. The message is clear: Pretty hurts. But what if it didn’t have to? Pretty Doesn’t Have to Look the Same ...

I’ve lived in Cape Town since 2011, yet somehow, the Franschhoek Literary Festival (FLF) always slipped through my fingers. Every year, I’d see the social media buzz after the event, kicking myself for missing it again. But in 2025, the universe intervened—while booking a race (that I didn’t even end up running), I spotted the FLF tickets on sale. A quick bank-account reality check later, I signed up for three Saturday sessions (the Friday ...

I wrote a review for a class, but, after submitting, I realised that I could have written more on why the book particularly resonated with me. I did feel bad about it, but, only for like a minute or 2… I have learnt that there is no use crying over the past! Now, in the book, Gilbert talks about herself as a creative. She talks about her journey with creativity. She talks about her family and how she first encountered creative living ...

I recently had to do a book review on this book, for a class. Which of course meant I needed to read the book. I will admit, it was a book I have had in my library for ages, but for some reason I had not even started to read it. I remember finding a copy in my sister’s book shelf a couple of years ago and at the time, she was wanted to read it so she gave me a week to read it and as I was on holiday, I decided I could do without the ...