Are We Nudging… or Just Getting Better at Manipulation?
I am always thinking about behaviour… drives me a little mad sometimes! In my previous article, I explored the idea that we already had the tools to influence behaviour at scale. Retail has mastered it. The question I keep coming back to is what happens when we take those same tools and apply them beyond profit. Because if we are honest, the way we drive consumption today is not sustainable. Not for people, not for systems, and ...