Blog, Customer & Loyalty Insights
Fashion, Femininity and Identity
Why Clothes Are Never Just Clothes I didn’t plan to think this deeply about fashion that day.I went into shops to pass time and came out questioning identity, belonging, and who fashion is really designed for. Because clothes are never just clothes. They are language. They tell us who we’re allowed to be, how visible we’re permitted to feel, and whether femininity is something to celebrate… or quietly downplay. Fashion speaks, even when it ...
Loyalty Programmes and the Real Currency of Customer Understanding
In August last year, BP launched a loyalty programme. As someone who loves data and works in the customer value management and loyalty space, I was curious—and admittedly a little excited—to see what they had to offer. The excitement didn’t last long. Instead of integrating into existing ecosystems like Pick’n Pay’s Smart Shopper or Discovery Vitality, BP opted to issue yet another plastic card(understandably so as they would want to have ...
Is My Purpose a Job, or Is My Job a Purpose?
I was at the beach the other day, watching people surf and swim early in the morning and wishing I could do something as cool as that every day instead of going to sit in front of my laptop all day and sometimes half the night. Don’t get me wrong, I love my job and I love what I do, but, I also have days of ‘surely there has to be more to life than this!’. My career choices were limited when I was young. Not because there were no options, ...
Is AI killing creativity?
I read an article the other day on LinkedIn. It went ‘viral’! Viral in that it got a lot of people talking. A lot of people sharing it. The article was not well researched, but, it touched a few people’s hearts… so it was shared over and over again… Let me rephrase, I started reading the article. The inaccuracies made me stop even before I reached halfway point. The author started off telling us about his experiences, then added his ...
Pretty doesn’t have to hurt
You know the song, right? You should, but it’s okay if you don’t. It’s Beyoncé’s “Pretty Hurts”—a haunting anthem about the lengths we go to in the name of beauty. The video shows a beauty pageant contestant breaking under the pressure—pills, starvation, forced smiles, and the relentless chase for perfection. The message is clear: Pretty hurts. But what if it didn’t have to? Pretty Doesn’t Have to Look the Same ...
Finding Magic at the Franschhoek Literary Festival – A First-Timer’s Review
I’ve lived in Cape Town since 2011, yet somehow, the Franschhoek Literary Festival (FLF) always slipped through my fingers. Every year, I’d see the social media buzz after the event, kicking myself for missing it again. But in 2025, the universe intervened—while booking a race (that I didn’t even end up running), I spotted the FLF tickets on sale. A quick bank-account reality check later, I signed up for three Saturday sessions (the Friday ...
How My Garden Taught Me to Stop Neglecting My Dreams
There is something magical and special about planting seeds and seeing them grow into beautiful plants that give and give and give! I have a small garden. Some days, I convince myself it’s too tiny to make a difference. But then, it surprises me with an abundance of food, leaving me in awe and regretful that I didn’t plant more. Recently, my garden taught me a lesson that went far beyond soil and seeds—it reminded me of the importance ...
The Legacy of Work Ethics: Teaching Our Children the Value of Going Above and Beyond
In the not so quiet moments of reflection at the end of a long day, I often find myself thinking about the lessons I am imparting to my children. These lessons, both spoken and unspoken, shape their understanding of the world and their place in it. Though sometimes it seems I am far from teaching them anything! One of the most important teachings we can pass on is the importance of work ethics. The way we approach our responsibilities, ...
Why I like Big Magic
I wrote a review for a class, but, after submitting, I realised that I could have written more on why the book particularly resonated with me. I did feel bad about it, but, only for like a minute or 2… I have learnt that there is no use crying over the past! Now, in the book, Gilbert talks about herself as a creative. She talks about her journey with creativity. She talks about her family and how she first encountered creative living ...
Big Magic – Book Review
I recently had to do a book review on this book, for a class. Which of course meant I needed to read the book. I will admit, it was a book I have had in my library for ages, but for some reason I had not even started to read it. I remember finding a copy in my sister’s book shelf a couple of years ago and at the time, she was wanted to read it so she gave me a week to read it and as I was on holiday, I decided I could do without the ...