Karabo Jhamba

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Customer & Loyalty Insights

Fashion, Femininity and Identity

Why Clothes Are Never Just Clothes I didn’t plan to think this deeply about fashion that day.I went into shops to pass time and came out questioning identity, belonging, and who fashion is really designed for. Because clothes are never just clothes. They are language. They tell us who we’re allowed to be, how visible we’re permitted to feel, and whether femininity is something to celebrate… or quietly downplay. Fashion speaks, even when it ...

Customer & Loyalty Insights

Loyalty Programmes and the Real Currency of Customer Understanding

In August last year, BP launched a loyalty programme. As someone who loves data and works in the customer value management and loyalty space, I was curious—and admittedly a little excited—to see what they had to offer. The excitement didn’t last long. Instead of integrating into existing ecosystems like Pick’n Pay’s Smart Shopper or Discovery Vitality, BP opted to issue yet another plastic card(understandably so as they would want to have ...